David Ellison Names Combined Paramount-Warner Bros. Discovery Entity Skydance
The Story
David Ellison announced on Friday, October 2, 2026, that the combined entity resulting from the merger of Paramount Skydance and Warner Bros.
Discovery will be named Skydance. The merger is expected to close on Tuesday, October 6, at which point the new company will unite film studios Paramount and Warner Bros., the CBS broadcast network, pay-TV networks including CNN, TNT, MTV, and BET, and streaming services Paramount+ and HBO Max. Ellison also appointed Ynon Kreiz, the outgoing CEO of Mattel, as co-CEO of the new Skydance, effective upon the merger's closing.
Kreiz, a 30-year media veteran known for ushering "Barbie" to the big screen in 2023, will join Ellison in leading the new entity. Ellison stated the name change aims to maintain the separate identities of the Paramount and Warner Bros. Studios rather than overshadow them with a new corporate identity. The company plans to change its legal name to Skydance Corp. on October 6, and its Class B shares are expected to move from Nasdaq to the New York Stock Exchange, trading under the ticker "SKYD."
The $110 billion merger, valued at $81 billion by some sources, received court approval on Wednesday, ending a months-long holdup. Ellison's Skydance previously acquired Paramount in August 2025 for approximately $8 billion. Some social media users criticized the name choice as ego-driven and vain, suggesting it reminds everyone that Ellison's company won out. The appointment of Kreiz addresses governance questions surrounding Ellison's aggressive pursuit of legacy media assets.
The Spread
The coverage 20 sources
- LeftCNNParamount–Warner Bros. Discovery will be named Skydance, David Ellison announces | CNN Business (opens the publisher’s site)
- LeftThe Daily BeastTrumpy Nepo Baby Roasted for ‘Vain’ New Studio Name (opens the publisher’s site)
- Center-LeftBusiness InsiderDavid Ellison goes minimalist with his new name for his Paramount-Skydance-Warner-Bros-Discovery empire (opens the publisher’s site)
- Center-LeftMediaiteEntertainment Reporters Exchange Insults in Media War Over Paramount Scoop: ‘It’s Called Reporting’ (opens the publisher’s site)
- Center-LeftThe VergeParamount’s Warner Bros. megamerger will just be called Skydance (opens the publisher’s site)
- CenterAnadolu AgencyParamount-Warner Bros. Discovery group to adopt Skydance name (opens the publisher’s site)
- CenterBloombergEllison to Install Paramount Film Chiefs Over Warner Studios - Bloomberg.com (opens the publisher’s site)
- CenterCNBCDavid Ellison just brought in a co-CEO to run his new empire: Meet Ynon Kreiz (opens the publisher’s site)
- CenterCTV NewsDavid Ellison says combined Paramount and Warner Bros Discovery will be named Skydance (opens the publisher’s site)
- CenterHonolulu Star-AdvertiserCombined Paramount and Warner Bros Discovery to be named Skydance (opens the publisher’s site)
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