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Neutrogena Responds to Backlash Following Hayden Panettiere's Death

General18 sourcesAug 21, 2026
FlatRigor 5118 sources

Neutrogena responded to backlash on Friday following Hayden Panettiere’s death. The company shared a statement on Thursday addressing Panettiere's death, stating, "For more than a decade, Hayden was a valued member of our Neutrogena community. We are proud to have partnered with her and understand that we made her feel unsupported during a very difficult time." Neutrogena added, "This is not what Neutrogena stands for or who we want to be." The company also announced a investment to a long-standing community health partner to help give more women access to the support they need, including care for postpartum depression. Panettiere, 36, died on Sunday in Greenville, South Carolina, with authorities stating emergency responders found her in cardiac arrest. After her death, fans resurfaced comments Panettiere made earlier this year on a podcast, claiming Neutrogena fired her in 2015 for speaking out about postpartum depression (PPD). Panettiere stated she had a morals clause in her contract but never thought it would be exercised after her comments on "Live with Kelly and Michael." She worked with Neutrogena from 2005 to 2015. The U.S. Drug Enforcement Administration (DEA) has joined the investigation into Panettiere's sudden death. Two sources familiar with the investigation told CBS News that the DEA is assisting. Panettiere's on-again, off-again boyfriend, Brian Hickerson, 37, was with her at the time of her death in a South Carolina Airbnb rental. Hickerson's attorney issued a statement Thursday, saying, "Hayden's death remains under investigation and it is important to allow that investigation to proceed. As has been publicly reported, police confirmed there were no signs of foul play." Panettiere's mother, Lesley Vogel, released a statement Thursday, saying her estrangement from her daughter was due to the involvement of a toxic individual who I believe led to her death, without specifying a name. Panettiere had been open about struggles with opioids and alcohol, which she said were exacerbated by postpartum depression.

What they agree on

  • Neutrogena issued a statement on Thursday responding to backlash following Hayden Panettiere's death.
  • Hayden Panettiere, 36, died on Sunday in Greenville, South Carolina, with emergency responders finding her in cardiac arrest.
  • The U.S. Drug Enforcement Administration (DEA) has joined the investigation into Panettiere's death.
  • Fans resurfaced comments by Panettiere claiming Neutrogena ended her contract in 2015 after she spoke about postpartum depression.
  • Brian Hickerson, Panettiere's on-again, off-again boyfriend, was with her at the time of her death, and his attorney stated police found no signs of foul play.

Where they split

  • Gulf News and Al Bawaba focus on statements from Hayden Panettiere's boyfriend Brian Hickerson and her mother Lesley Vogel regarding her final hours and the circumstances of her death, while Neutrogena's response is the primary focus for outlets like CNN and CBS News.
  • The Daily Beast and The Daily Wire provide extensive details about Brian Hickerson's past domestic abuse conviction and the HOA's actions against him, which are not as prominently featured in reports focusing on Neutrogena's statement.
  • Business Insider and NBC News specifically detail Panettiere's comments on the "On Purpose with Jay Shetty" podcast about Neutrogena firing her, while other outlets provide a more general reference to her resurfaced comments.
  • The Greenville News provides local updates on the investigation, including the release of Panettiere's remains to her family, which is a specific detail not present in all national or international reports.