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Dyson Launches $500 CameraJet Toothbrush With AI-Powered Camera and WiFi

General12 sourcesSep 2, 2026
FlatRigor 4712 sources

The Story

Dyson unveiled its new CameraJet toothbrush in Paris on Tuesday, now available for pre-order at $500. The CameraJet includes an in-mouth camera, WiFi, Bluetooth, and a special app for oral hygiene guidance. The toothbrush features a 100,000-pixel macro lens camera that uses "Gap Optical Targeting," analyzing 28 images a second to find gaps in teeth in real time. Within 100 microseconds of detecting a gap, a precision jet of mouthwash is shot at the area. Dyson states its conical jet removes more plaque while being gentler on gums and enamel compared to competitors' products. The company says this innovation removes the mouthwash step of oral care. The accompanying MyDyson app offers a real-time, up-close view of the mouth while brushing, along with guided cleaning, how-to videos, and personalized feedback. Dyson stops short of saying the gadget can replace flossing, but suggests it helps those not flossing daily. Only about 30% of adults floss daily, as dentists recommend. The CameraJet was developed over six years by 661 engineers. It includes an anti-gravity tank for the mouthwash. A subscription is available for replacement brush heads, mouth rinse, and non-foaming toothpaste. The Ceramic Ultra Blue model has already sold out in the UK. The CameraJet is Dyson's first-ever toothbrush.

The Spread

What they agree on

  • Dyson has launched a new toothbrush called the CameraJet, priced at $500 (or £420).
  • The CameraJet features a built-in AI-powered camera and WiFi connectivity.
  • The device uses a precision jet to target gaps between teeth with mouthwash.
  • The accompanying MyDyson app provides real-time feedback and guided cleaning.
  • The CameraJet is Dyson's first entry into the oral care market.

Where they split

  • The New York Post and Manila Bulletin provide detailed descriptions of the CameraJet's features, including its "Gap Optical Targeting" and conical jet technology.
  • Business Insider and Morning Brew emphasize the high price point of the toothbrush and the novelty of a camera in the mouth.
  • Inc. Magazine and Fox Business discuss Dyson's strategy and the potential market for such an expensive gadget.
  • GB News highlights the "flossing as you brush" aspect and the UK pricing.

Source Perspectives

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