Maharashtra FDA Issues Show-Cause Notices to SRK, Ajay Devgn, Tiger Shroff

Health12 sourcesAug 16, 2026

SplitFactual rigor 53/100

The Story

Maharashtra FDA has issued show-cause notices to actors Shah Rukh Khan, Ajay Devgn, and Tiger Shroff.
The notices concern their advertisement for Vimal Elaichi.
The FDA alleges the advertisement amounts to indirect or surrogate promotion of prohibited pan masala and tobacco products.
The use of the Vimal brand name in the advertisement is cited as creating an association with Vimal Pan Masala.
The actors have been given 15 days to submit explanations.

Some outlets, such as The Print and Outlook India, focus on the legal implications and what the row means.
Other articles, like those from LiveMint and Zee Business, provide more detail on the FDA's broader enforcement actions, including the suspension of licenses for food businesses associated with online platforms.
The Telegraph India and Gulf News present the news more concisely, focusing primarily on the issuance of the notices.
Northeast Now and Hindustan Times lead with the FDA issuing notices to the actors.